Gamifying Museums- The Logical Extreme

Last week my Twitter feed was all #MWXX which I presume had something to do with Museums and the Web, probably the 20th conference, it may also still be happening such is the opaque nature of the events conference hashtags refer to.

In any case whatever #MWXX was, it seemed to be filled with some of the best and brightest of those working with museums ‘and the web’ but more broadly digital. Ever since my Museum Studies training, I’ve had an interest in museums and the digital as a digital native urghhh, I mean ‘millennial’ but more importantly the incredibly slow pace in which museums are really getting to grips with the interesting stuff that is happening on the Internet and in video games, digital art etc. Last year, there were some very silly suggestions that museums are now ‘post-digital’ and we should stop banging on about the digital as some magical future thing.

Digital is everywhere. It’s just another tool in the toolkit. I’d very strongly argue that with rare, normally uncelebrated good examples, most museums are very much analog and that Digital still equates to a not very good website, crappy gallery interactives, an unreliable app developed circa 2009 and not very good online databases. Which might actually be fine because I suspect that us urghhh ‘millenials’ are actually quite bored of digital. Give us bespoke, handmade, tangible, esoteric and analog. I’m a slave to digital platforms at work and play and I want to spend my downtime away from them. There’s a seed of a thought there that I’ll expand on in another post, maybe. But, as a keen gamer I’m quite sad to see that gamification of museum spaces just hasn’t happened in a very real way. Sure, if you read Reality is Broken in 2012 you’d have believed that by 2016 even our toasters would be recording our high scores and spamming our friends with toasted bread updates but turns out that gamification flourished in the Silicon Valley Petri dishes but didn’t squirm much further.

When you do see museums engaging in games and gamification, it’s often in a very earnest, shallow and eduware kind of way. More Fun School 3 than Never Alone and 100% less interesting, engaging and inspiring than Minesweeper. Museums should skip steadily progressing 20 years behind digital culture and jump right up to date borrowing the scummiest and unethical but addictive and sometimes lucrative practices from current social media platforms and the ballooning free-to-play models that even giants of gaming seem to be pursuing. Introducing the MyMuseum app (working title). Continue reading

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