Google Cultural Institute and The Natural History Museum

Last week, the Natural History Museum London was the latest institute to engage with the mega brand x mega brand love in that is Google Cultural Institute partnerships. Presumably, they’ve partnered with most of the major art museums so the attention has finally turned to natural history* (at the time of writing, Google Cultural Institute still haven’t announced the project on Google+, evidence perhaps that even Google doesn’t use Google+). Although these projects, where the Google Cultural Institute partners with a museum to present their collections through the Google Arts and Culture platform, aren’t exactly new, the addition of one of the UK’s big natural history museums is a chance to examine whether these are any good yet.

The tl:dr version of this blog post is no. No they aren’t. Continue reading