A historic decision was made this week at the International Museums, Archives, Libraries and Heritage Committee (IMALHC) annual congress meeting in Oslo by international representatives of the global heritage sector. IMALHC members voted to stop giving deadmedia (newspapers, radio and television broadcasting) a free ride in order to let them die with “a bit of dignity left”. This welcomed decision is expected to be respected and actioned by heritage organisations in the coming year. The decision taken is to stop giving free time, resources and assets to deadmedia organisations to run cutesy stories or prop up the same three documentaries they keep making.
Brione Poplio, IMALHC member and Curator of Massmedia at the Museum of Communication, said “As an expert on obsolete media it was a difficult decision to pull the plug on creative industry stablemates. However, it’s been a rather one-sided relationship for the last hundred years or so. We waive filming and reproduction fees, give up our already limited staff time, help with their research and they run the same headline about ‘discovering lost artefacts in dusty basements’. It’d almost be offensive if anyone was actually reading listening or watching”.
Cereza Bayonetta, Head of Brighton Archives Centre added “We had the perfect example of this last month. We gave up two days of time and museum space for BBC filming How Old Is Your Celebrity Caravan and got three likes on our ‘we’re on the telly’ tweet. A local popular LGBTQ+ podcaster happened to mention they came to the centre in passing and our Instagram follower quadrupled overnight. They also got the name of the institution correct, unlike the BBC”.
Ian Dunlop, Director of Wenlow Museum of Horticulture said “Exposure is cheap these days. I was on the Today programme recently talking about hoes and I couldn’t even buy a coffee in my local cafe with the exposure. The young barista didn’t even recognise it as valid currency at first!”.
Jenny Jenson, Head of Marketing, Communication and Innovation at the Museum of Rocks and Dairies, offered: “We’ve got a live webcam of a creaky floorboard that once belonged to Charles I that has more viewers than at least three national newspapers have circulation figures. If we wanted to get a message out, we’d put a Post-It on the floorboard to be honest”.
Some heritage professionals welcome the decision to allow traditional journalism to end with some dignity such as Mia Norwich, Head of beeswax at GYRATE!: “When the lights do finally go off and the doors do finally close on the fourth estate and traditional journalism let’s remember them for speaking truth to power, for making world leaders quake in their boots. For holding those at the top accountable. Let’s make the memory of dead media one of these messages, not the papping celebs on the milk run in their PJ’s or the giving platforms to trendy fascists that they’re known for nowadays”.
Not everyone was unconcerned for the future of popular culture, newsmaking and communications though. N’Gari Hattershank, Chief Senior Junior Librarian from the Potter’s Library, warned: “Obviously, the Internet and social media remains the Wild West when it comes to ethics, checks and balances and accountability. This is a slight change to traditional journalism which has these ethics, checks and balances largely ignored but at least on paper”.